Friday, 29 September 2017

DVD Review: 1997: Dawn Of The Attitude

Image Source: Amazon
Written By: Mark Armstrong

Running Time: 450 Minutes
Certificate: 15
Number Of Discs: 3
Studio: Fremantle Home Entertainment
Released: October 2 2017

(Thanks to Fetch Publicity for arranging this review.)

When analysing the history of WWE, previously the WWF (and the WWWF before that), a pivotal year is 1997. During that time, business was way down, and the company lagged behind WCW in almost every key area. However, a revolution was happening on-screen, and years of promoting wrestling to please the kids and bringing the families was being slowly replaced by a rebellious product which focused on entertainment via strong language, sexuality, bloody violence and more mature themes to the storylines. This would eventually lead to a massive boom period for the WWF and for wrestling in general, with 1998-2001 being the company's most successful years in history. Seriously, the word "ass" and the ever-so-frequent use of it made the WWF millions.

But most of this was still to come when 1997 began. At that time, traits of Attitude were being gradually introduced (Steve Austin swearing and flipping people off, slightly more violent matches involving the likes of Mankind, the sexual nature of Goldust's "psychological" tactics, and the infamous "gun" angle involving Austin breaking into Brian Pillman's home, during which Pillman said "fuck" live on the air, which almost got the WWF kicked off the USA Network), but it was still marketed as a family-friendly show. Throughout the year things would change, and as 1997 came to a close, the "new" WWF had arrived. A few weeks into 1998, Mike Tyson came on board to help promote WrestleMania, and subsequent angles along with other plotlines would bring about the success that Attitude is most remembered for.

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